LOOR is Going to Fail
That's not something you hear people say about their companies, especially not in the middle of fundraising, but let me explain why that's a benefit.
You see, currently, every aspect of the art and film industry is aimed at reducing risk. It's the reason we are bombarded with remake after remake. Rehashing old stories is less risky than creating new IP.
In the Christian film space, it's a lot worse. The Christian film industry has never really built their own unique, original IP (Bible stories are not unique IP) and the content they make is diluted to the point that every joke, or storyline is harmless to everyone, thus making it impactful to no one. Of all the people in the film industry, Christian movies are the lowest risk—from plot points to content.
So how is LOOR going to fail?
Our model allows films to be pitched to consumers prior to LOOR actually paying for the films. Using their subscription money, the subscribers themselves determine what content licensing fees they are going to pay, and in some cases, what projects are going to be entirely funded.
This means that LOOR's risk is greatly reduced, meaning we can fail over and over and over again. Pushing the boundaries of art. Creating new ideas and IP. Breaking the mold. We can truly be an independent and experimental arthouse and taking on more "creative risk" without as much financial risk.
Creative risk without financial risk? Sounds like the perfect formula for film makers who want to make art, not re-runs.
Some projects will fail to fund because we pushed the envelope too much. Others will fail to fund because they are too safe. Either way the storytellers at LOOR have the freedom to fail.
We're trying to change the culture. That doesn't happen without paving new roads, taking risks and pushing the industry forward.
Our model is going to win big, because we are allowed to fail.
