Blue Ivy Carter might sound like a unique name, that's because it is. It was trademarked prior to the birth of Beyonce and Jay-Z's daughter. They trademarked her name, even though it took years of court appeals to do so.

In the Bible a child's name is important. It carried a blessing and an inheritance. The name meant something. For the Carter family, it means protection. Their children need shielding from businesses that will try to use them. It it also allows their children to have a brand for themselves that will last as long as their name is known.

This week, Blue Ivy won her first Grammy at only eight years old.

Blue Ivy didn't have to jump through years of hurdles to gain success. Her parents did that for her. She was born with privilege, or as the Bible calls it, an inheritance and a birthright.

The same can be true about Will Smith and his children. They are all young successful entrepreneurs or musicians. Will Smith has long said that entertainment is "the family business" and they want to pass that down to their children.

More privilege.

LaVar Ball, a former professional football player, now has three children in the NBA. His knowledge of what it takes to be a professional athlete was passed down to his children, making it easier for them to succeed.

Even more privilege.

Privilege is not a matter of race. It's a matter of having a strong, successful family who leaves inheritances to their children. It's about raising your kids in such a way that they have it easier than you did. It's about making sure that your children don't have to jump the same hurdles that you did.

It's about making sure your children don't have to learn how to get around the gatekeepers of an industry.

At LOOR, our vision is to remove the hurdles Christians and conservatives have when it comes to making movies. How will I raise money? How will my film get seen? What about distribution, licenses and ownership? Who do I even speak to? These are every filmmakers hurdles. Finding a way over them can take years, and distract from the one thing that really matters...telling great stories.

At LOOR, we believe that privilege is a Biblical idea, no matter your race. It is our hope that one day family studios will be created with the help of LOOR, so that true, good and beautiful storytelling can be passed down for generations. This is the legacy we hope to leave. A world where decentralized film-making can be easier. Where "the family business" can be entertainment for any member of your family.

Help us spread the word about LOOR by forwarding this e-mail, and encourage your friends to sign up for e-mail updates about our launch

‍