The film and television industries are struggling. Not “verge of bankruptcy” struggling. Just “not used to having to work this hard” struggling. They are fighting over how to spend around half a billion dollars as the strike continues to loom. And they are trying to figure out how to make money at the theaters, experimenting with new and different lengths of time between theatre run and streaming releases. (Oppenheimer and Mission Impossible just learned that an extra 30 days isn’t the solution).

But why? Why so many troubles? It’s because they aren’t as popular as they used to be. The fight for the attention of their customers is harder than its ever been. Gone are the days when they can guarantee certain numbers at the box office with advertising. People have options. But Hollywood has refused to adjust their budgets to the new realities. So it is simply a matter of time before they start selling assets (again). You can see it in the fact that they aren’t touching any new ideas for movies. They are pushing their chips into well known stories and remakes.

Maybe they shouldn’t have been complicit in the takedown of the American economy after all?

That is why we have structured LOOR.TV the way that we have. We pay for what the audience tells us to. Instead of spending money and hoping, we let the audience direct the way their subscription is spent. This reduces the risk and guarantees an audience for every project.

We’ve built the solution. Now we simply need to scale. If you haven’t signed up, you can still get in on the ground floor at LOOR.TV. If you’ve been thinking about investing, now is the time! Go to the invest tab on the site and set up a meeting today!