Suicide Squad first weekend turned in a disappointing $26.5 million from a little more than 4,000 U.S. theaters, according to Yahoo News.

Might be time for a new method of distribution.  Just sayin'.  

In South Korea, Escape from Mogadishu (released a week before) beat Suicide Squad in ticket sales.

No word from North Korea, where Hollywood execs are researching the future of marketing under Communism.

It's also rumored that Lil Kim offered them free classes in State-sponsored propaganda, but after seeing how Hollywood actors and actresses have publicly supported pandemic restrictions, he asked them to teach as guest lecturers.  

Yahoo blames the Delta variant, which is probably as good a reason as any. I've written elsewhere about the industry’s kamikaze dive the in the name of socialism. They've made their bed, now they have to sleep in it.

They also released it simultaneously on HBO Max where subscribers could see it for free.  Scarlett Johannson is reported to be choking on her own laughter in between calls to her lawyer.

Of course, the film could just suck. In either case, it cost $185 million to produce.

The fact that anyone thought that they could MAKE money on big new releases is a lesson in the self-delusion that exists in Hollywood. If they keep doing the same thing over and over again they will NOT get a different result.  

Luddites will Luddite.  While Hollywood denies the new normal staring them in the face (and bungling the technology that goes with it) we're building something better. Something, that, when it is to scale, will prove a more profitable model to filmmakers.  We will let the subscribers decide what gets funded and what gets ignored. Millions of dollars could be saved in such a model.

It's a zany concept: subscribers watch sizzle reel presentations while projects are in production and they spend their subscription on what they WANT to see made. Projects that suck (it's not just Christian films that suck, BTW) get short shrift. The market will drive the product rather than agendas or deep pocket studios.

We are reverse engineering film production.  

We have the film projects.  Animated series. Docu-dramas. Feature films. A sit-com.

What we need now is to finish building the platform, and frankly, that takes money.  

This is what is known in the biz as "opportunity."  As in, "This is your opportunity to invest and make some money."  

Because unlike Hollywood, you know a paradigm shift when you see one.

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