What We Can Learn from TikTok
TikTok, the social media version of a Chinese spy balloon, is ramping up to fund content creators to make longer videos.
Facebook’s parent company Meta and YouTube are all investing money in shorts.
What does this tell a streaming startup like LOOR?
We’ve written extensively on the topic of the paradigm shift in Hollywood since the pandemic. Just about everyone who is an established film maker recognizes that the established models of filmmaking are dead. The shift is to streaming, the emphasis is content (quantity, not quality—just look at 90% of the Amazon Prime offerings). Guys like Spielberg, Lucas and Henson could never get their start in today’s market.
The platforms are signaling that there’s a demand for new, creative content and they’re willing to invest in it.
In the meantime, Christian filmmakers and those who invest in them are acting like they’re operating under the same rules of the last 85 years. Boomer investors have already been burnt on Christian film and the current trajectory promises a whole train load of dumpster fires for the foreseeable future. As long as they ignore the changes blowing in the wind, they can expect to continue to lose.
We’re building something different here. We’re analyzing the paradigm shift and responding. We can do that as a startup,since the code is still being written while the winds of change blow.
LOOR is an arthouse. An arthouse that encourages filmmakers by solving the funding and distribution issues in a one-stop shop. We will have shorts AND feature length films that don’t suck and which bypass big studio suppression by delivering the content where people are watching it: on their devices.
We’ve also solved the content problem. While established platforms are spending money to acquire content with an Oliver Twist-like pittance of gruel (“Please sir, can I have some more?”), we are freeing them to make as much money as their intellectual property can generate, while it is with LOOR and when it is not. Hollywood, Nashville, and Salt Lake City scalp their brothers. We prefer to love them by allowing them to keep their IP.
We’re within weeks of kicking off our first season of content. We’ve signed more than 40 contracts with filmmakers. The beta test proved that we have the secret sauce for drawing and keeping subscribers. It’s about to be monetized.
We’re meeting with investors and creators daily. After two years of building, it’s almost time to raise the curtain.
The time to act is now. We seek serious, accredited investors to invest in a SAFE round. We seek filmmakers who are tired of playing it safe with Pureflix and Angel Studios. We seek subscribers who want to spend their subscription to fund content that doesn’t suck.
What We Can Learn from TikTok
TikTok, the social media version of a Chinese spy balloon, is ramping up to fund content creators to make longer videos. What does this tell a streaming startup like LOOR?
Thankful Only Some Died
Nearly 400 years ago the first Pilgrims came together and had a Christian feast. They got together, prayed and gave thanks. They thanked God they were alive.