Hollywood Reporter reports that the Great American Media (the competitor to Hallmark and led by Candace Cameron Bure) has purchased PureFlix from SONY.  

What’s our hot take on this?  

Other than the fact that we could not have asked for a better time for PureFlix to go belly-up—as we are about to launch?

SONY determined PureFlix was not profitable and so they sold it. Not surprisingly, a company that matches the Hallmark demographic that PureFlix has always marketed to, purchased the company.

Great American Media does not have the funding of a SONY, but they would have vastly more commitment to the messaging. Whether this becomes more of a catalog and email list acquisition or something that actually makes Pureflix into its own brand again remains to be seen.

When the details of the purchase come out, it will be instructive for the shape of Christian media to come.

However, you can know one thing for certain: when the chief Hallmark competitor purchases PureFlix, you can bet they won't be marketing to the demographic that spends the most on entertainment--young men. PureFlix never seriously tried to and there's no reason to believe that apart from a miracle, GAM will either.

In fact, no one is doing that in the faith based space.  Marketing to our demographic’s moms is no way to tap the spending power of young men.  

“But that’s the way it’s always been done.”

Nah. It’s time for something new. Something potentially more profitable.

If you’re an accredited investor who is interested in hearing about our SAFE round please give us a ring.