“Moral courage is the most valuable and usually the most absent characteristic in men.” - Gen. Patton

My thumb is not green. I wish that I could boast gardens and lawns lush like the Shulamite’s lilies, but my lawn looks like the overflow parking at a Pearl Jam reunion tour.

I have begun consulting experts. I have weeds: dandelions, moss, quack grass, dollarweed, pennywort, the whole gambit. I’ve sprayed and spread more Weed & Feedthan anyone in the neighborhood. The experts both agreed that the problem was my dirt. "You keep the weeds at bay with healthy soil." Mine has been sapped of nutrients by, wait for it, Weed & Feed.

By going after the weeds rather than caring for the soil, I depleted my soil and strangled the grass. Playing defense alone undercut my true goal.

That's what we've done for decades now. We've complained about Hollywood. We've sorted through the content they decided to provide, excited to find a palatable scrap here or an edible crumb there. We've settled on the front porch rocker, dandelion wine in hand, to point out all the weeds. But you know what we haven’t done? Taken to the arena and competed with our own stories.

"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena." - Theodore Roosevelt

We haven’t gone after the health of the soil itself. If we want fewer weeds in our culture we need to care for the soil. This is done with stories.

It’s time to rototill, plant, water and fertilize. Avoiding weeds is not the goal. If you're ready to climb out of that rocker and start getting offensive (not a typo), contact us about investing. We only have room for a few more accredited investors ($50k minimum), then the opportunity to be a part of our first SAFE investment round closes. We'll put your fertilizer to good use

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