The tendency of Christian filmmakers to focus on the "gospel of nice" has created films that do not reflect real life. It limits story lines, action sequences, actors, and distribution. As well as funding.

The result is not art that reflects reality, but either cheap imitation or the construction of an entire genre that appeals to a thinly specific demographic: the one that spends the least amount of money at movie theaters--the Hallmark crowd.  Or, who we like to call, "Church Ladies."  

Meanwhile, the demographic that spends the most on film is neglected entirely.  The answer is NOT taking existing structures in that genre and trying to revamp them into money-making, artistic machines for Gen Z. The answer is to BUILD. The answer is a new model that funds and distributes quality film that has capitalism built into its mechanisms. That is how you appeal to the target market.  

Most faith-based filmmaking is done on a non-profit model; meaning no profits for anyone but the distributors. The dirty little secret? The film crews often don't even get paid.  

That's not nice.  It's not even Christian.  If you are accredited for $500k or more and have the guts to invest in an industry disruptor, let me know. We would love to talk to you about our Series A round at Loor.tv.