Art Versus Evangelism

Art is created when content creators are freed to tell their stories. The rules in the Christian space do not allow them to do that.
Image courtesy of Tim Mossholder on Unsplash

A lot of investor money has been burnt up in the faith-based film space under the guise of “the arts.”  

In some cases, the designation was an honest mistake.  Call it a category error. Technically, films that tell stories can qualify as “art” in the same way that 19th century moralistic fiction qualified as “literature”.  The stories taught morals, they often had an evangelistic emphasis, but no one would call most of it literature on the level of Dickens or Shakespeare or any other writer who qualifies as literature at a Barnes and Chernobyl.  

In other cases, it was a lie. While some Christian liberal arts colleges may think they are teaching art in their film schools, there’s no market for experimental film in the Pureflix\Angel Studios space.  At least until now.

In many cases, the assumption is that films can only be distributed in the Christian space using last generation models.  They’re using a flip phone in an iPhone 14 world.  Some of these investors are not aware of how much money gamified platforms are making and they don’t want to know. Some don’t understand the streaming market and don’t want to believe it because of past failed media plays (understandable—fool me once, shame on me…).  

Others are being advised by thinking that masquerades as “faith-based investment” that is really (as Jason Farley, our CCO stated recently) “fear-based investment.”  Or as our CEO, Marcus Pittman, said in a recent podcast, thinking that ignores what Jesus taught about risk in His parable of the talents.

It’s a tough market to introduce a tech company that is gamifying film\series distribution.  After all, the smoke in the air around Nashville isn’t the product of L.A. smog—it’s the smoke from billions of dollars burnt up in empty promises from pitch-men selling “the arts” when what they were really selling was pot-boiler formulas with an altar call at the end.

90% of the faith-based content out there is meant to do what most Christians are not—evangelism.  The average secular viewer simply sees propaganda.  There’s not enough evidence to convince a jury of their peers that it’s art.  

The amount of money spent does not justify the “been there, done that” response.  

You’ve not been there or done anything like what we’re doing at Loor, even if you’ve invested in the most recent faith-based football film.  We’re not asking you to invest in individual films.  We ARE asking you to invest in tech.  

Yes, film is involved.  But when was the last time it was distributed on a platform that gamified subscriber money and made funding fun?  Help us put the fun back into film funding.  

Yes, it’s in the faith-based space.  But when do you ever exercise faith without risk?

Have you considered the value of the proprietary tech that creates our funding system and its applications?  Or the value of 40 or so contracts for content that doesn’t have to be paid for by the platform?  

It’s that kind of stuff that built MTV. And we are trying to reach the same demographic that they reached when they launched.  

Revival will not come from the next faith-based film.  It will come when the average church member cares enough about Jesus to tell someone about Him—themselves.  You don’t get there by cranking out pot-boilers with altar calls.  Or by marketing to churches to buy out theater space that they can justify losing money on because it’s “outreach.”

Art is created when content creators are freed to tell their stories.  The rules in the Christian space do not allow them to do that.  Loor frees creators to create and investors to build something beautiful for beauty’s sake.  Or more specifically, for the glory of the One who created everything.  

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